A new platform, PriceHistory.app, is helping Indian consumers cut through the noise of online sales and discounts by revealing the true history of product prices on e-commerce sites like Amazon India and Flipkart.(product )

The service allows users to paste a product link or search by name to instantly view price charts showing the lowest, highest, and average prices over time. It also highlights special offers such as coupons, lightning deals, and shipping costs to give buyers the “lowest cost to own” view.(PRODUCT)

Shoppers can set price drop alerts, track products daily, and even access the tool via a mobile app, browser extension, or bookmarklet. For businesses, the platform offers an API that provides access to its historical pricing database.

While currently limited to Amazon and Flipkart, the makers of PriceHistory have announced plans to expand support to other Indian marketplaces including Myntra, Croma, and Ajio.

Experts say such tools are timely as Indian e-commerce grows more competitive, with frequent “sale” events that often confuse customers about real value. Price tracking ensures shoppers know whether a discount is genuine or just a marketing trick.

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By adding transparency, PriceHistory.app could become a go-to companion for savvy online buyers looking to shop smarter and save more.